Digital library, made available in Bucharest Subway by Vodafone Romania

Advertising, Digital & Media, Mobile

Vodafone Romania launched the 1st digital library in Romanian subway, available for free in Victoriei station until October 2012 for the people that like reading while commuting.

The digital library is possible following a partnership between Vodafone Romania and Humanitas publishing house and offers for free downloading on tablets or mobile phones 49 books and 10 audiobooks. The download is available to anyone, no matter the telecom provider they have.

Once in the Vodafone Digital Library from Victoriei station, all people need to do is to scan QR codes available on the book side, available on one of library’s “shelves”. They will be redirected to a special mobisite – www.bibliotecapemobil.ro – from where they can download, for free, a fascicle from each book.

Only one title is available for fully download, an e-book a Mateiu I. Caragiale writting. Readers that want the entire books for free can buy them on Humanita’s website.

The Vodafone library project was developed by Vodafone Romania, in partnership with Humanitas Publishing House and Metrorex, with support from McCann Ericsson Romania.

The Digital library is part of the new communication platform launched by Vodafone in May.

2 comments

  • Unfortunately they misspelled the name of an important author : Neagu Djuvara, there is an “a” missing in his name, it is spelled “Negu”, but nobody is perfect right?

    • Well..mistakes happen but the initiative is good 🙂 Hope it’s going to be fixed!

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