Skip to content
AdHugger
  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
      • A day:
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Advertising
    • Ads
    • Festivals
      • Awards
      • ADC
      • Cannes Lions
      • Clio
      • Cresta Awards
      • D&AD Awards
      • Dubai Lynx
      • Effie
      • Epica
      • Eurobest
      • European Excellence Awards
      • Golden Drum
      • IAB Mixx Awards
      • Internetics
      • ICEEFest
      • IPRA Awards
      • London International Awards
      • New York Festivals
      • One Show
      • PIAF
      • PR Awards
      • Red Apple
      • Romanian PR Award
      • Sabre Awards
      • Spikes Asia
      • The One Show
      • Webby Awards
      • White Square
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

Electrolux celebrates 50 years since launching its logo

August 23, 2012September 12, 2012 Cristina Blanaru Branding

Electrolux celebrates 50 years since launching its logo. Today’s logo was created in 1961, by Carlo Vivarelli (graphician from Switzerland) , following a competition in which were involved over 80 specialists.

Previous to 196, Electrolux’s logo had the shape of a globe, that was including a sun and the name of the company, in bold letters. In 1961, Swedish management of the company decided the logo doesn’t correspond to market’s demands and decided to undergo a radical challenge.

A 7 people jury made a shortlist from the total of 123 works submitted, with Vivarelli being designated winner.

Electrolux is global leader on home and professional home appliances, with annual sales of over 40M products to clients in over 150 countries. Electrolux ranges include fridges, dish washing machines, washing machines, vacuum cleaners, stoves and conditioned air systems, sold under brands like Electrolux, AEG, Eureka and Frigidaire.

Tagged celebration company Eletrolux identity logo

Post navigation

Brandient designed the identity for Palas Iasi
Romanian Smite and Colorbitor made the 1st AR app campaign, running in a Romanian oil stations chain

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/
Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT