Epamedia, one of the important players on Romanian outdoor market and owner of Beta Cons and Euromedia, aims this year for a turnover similar with 2011, as its director, Bogdan Vasile, said in an exclusive interview for Wall-Street.ro.
According to the article, that quotes data from Romanian Finance Ministry, the 2 agencies owned by Epamedia had Euro 9M turnover in 2011 and net losses of Euro 720,000. Also, data provided by MEC Romania to Wall-Street.ro show that outdoor advertising investments in Romania were, in S1, of Euro 16-17M, down 5% compared to the same period of 2011.
Epamedia has around 200 clients. The biggest investments in S1 came from retail, DIY, telecom and banks.
According to Vasile, the company aims, for this year, to get a similar turnover with the one in 2011, to optimize costs and portfolio and to get 25% of income from new business and from medium and small size clients.