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Tag: outdoor

Cheeky cyber security campaign makes fun of the really bad passwords of Sweden.

SSF is Sweden’s largest organization working against cybercrime. One of the easiest ways to protect yourself from cybercrime is to have a strong password. Unfortunately it seems the Swedish people […]

March 9, 2021March 9, 2021 Cristina Blanaru Ads, Advertising

World Out of Home Organization schedules first world tour for 2021 – Toronto congress postponed to 2022

2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, […]

December 7, 2020December 7, 2020 Cristina Blanaru Advertising, Business, Digital & Media, Events, Marketing, OOH / DOOH

Romanian Initiative and Profero transformed outdoors from product promo support to #StayAtHome traffic limiting instruments

Initiative and Profero launched #StaiAcasă (#StayAtHome), through which a series of traditional and digital OOH panels in Bucharest change their usual function, to promote products and services aimed to increase […]

March 26, 2020 Newsroom Ads, Advertising, CSR

COVID-19 cancels World Out of Home Organization ‘s Toronto 2020 Congress

The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel […]

March 14, 2020 Cristina Blanaru Advertising, Business, Events, Media, OOH / DOOH

Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign

Building on the brands heritage of iconic out of home advertising, this latest installment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big […]

February 3, 2020February 3, 2020 Cristina Blanaru Ads, Advertising

23red and City to Sea use Ocean screens to offer Hydration Stations (water on tap) in run up to National Refill Day

In the run up to National Refill Day (June 19), 23red and award-winning environmental campaigning organisation City to Sea are using the creative power of Ocean’s connected outdoor screens to […]

June 8, 2019October 22, 2019 Cristina Blanaru Advertising, Media, OOH / DOOH

Amstel Radler and Publips Serviceplan create giant billboard in Madrid

A popular new Amstel Radler campaign from Publips Serviceplan has sparked huge national debate with a 238m² canvas made of real lemons that was put up during the summer on […]

September 28, 2018 Cristina Blanaru Ads, Advertising

BeTV and FCB Happiness built walls to promote Sacha Baron Cohen’s new series

Sacha Baron Cohen, the master of mockumentary television, strikes again with his new hit series ‘Who is America?’ – a show that has already pissed off Dick Cheney, the NRA, […]

August 7, 2018August 19, 2018 Cristina Blanaru Advertising, Guerilla, Marketing, OOH / DOOH

FCB Bucharest uses outdoor to promote Romanian Rugby Federation’s next games

Romanian National Rugby team has 2 important test games, one with Samoa and one with Tonga. The 2 games represent a training for Stejari team when is comes of the […]

November 16, 2017 Cristina Blanaru Advertising, Media, OOH / DOOH

Cannes Lions 2017: McCann New York’s ‘Fearless Girl’ wins three Grands Prix

Cannes Lions unveiled the winners in PR, Outdoor, Glass, Print & Publishing and Promo & Activation Lions, with the jurors from PR, Outdoor and Glass championing gender equality, each awarding […]

June 19, 2017June 25, 2017 Newsroom Advertising, Awards, Cannes Lions, Festivals

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