The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK.
Outside the UK the new members are OOH media owner Billboard ehf in Iceland, bus advertising specialist Moving Ads in Malta, location data platform Spotzi in Canada, Shanghai airport’s JCD Momentum in China and digital OOH media owner, AMG, PT Alternative Media in Indonesia.
In the UK, Emerge Advertising, with over 100 sites in south Wales has also joined.
WOO has recruited 16 new members this year, bringing WOO full membership levels to well ahead of 2019, a year which saw the last year of pre-pandemic trading and the global trade association rebrand to the World Out of Home Organization.
WOO Chief Operating Officer Mark Flys says:“The worldwide Out of Home industry has come together in the pandemic, and we’re delighted that so many companies are choosing to join WOO.
“Out of Home, with its strong digital element, has a great opportunity to challenge and even overtake traditional media like TV and print and by working together we can accelerate this game-changing opportunity.”
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies – JCDecaux and Clear Channel – as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media.