Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions.
The announcement represents Hivestack’s commitment to driving excellence, innovation and standardization across the programmatic DOOH industry. As a proud member of Prebid.org, joining as a Technology level partner, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.
Supported by a diverse group of over 150 members, representing exchanges, publishers, buyers and third-party developers dedicated to creating standardized solutions for programmatic advertising, Prebid.org manages the open source projects Prebid.js, Prebid Mobile, and Prebid Server, as well as other key pieces of technology adopted by thousands of publishers. Prebid.js launched in 2015 to make header bidding easy for publishers by bringing conformity and simplicity to the header bidding process. By creating a simple, open tech layer upon which companies could add their code to a standard but optimized foundation, Prebid.js made it easier to implement header bidding, and offered the largest repository of working adapters. Today, Prebid.js and Prebid Server is the most widely used header bidding “container” or “wrapper” on the web.
In addition to managing this open source technology, Prebid.org also plays an active role in the online advertising ecosystem by being a neutral and independent body that makes it easy for advertising technology companies to work together with publishers to solve problems for the industry.
Mina Naguib, Hivestack Global Chief Technology Officer said,“We are proud to announce our membership with Prebid.org, an independent organization designed to ensure and promote fair, transparent, and efficient solutions for our industry. Our membership with Prebid.org comes at an opportune time for our business as we continue to develop our software and launch innovative, industry-first technologies that will benefit the entire ecosystem, such as our purpose-built Yield Manager / Header Bidder. We are delighted to have joined our esteemed colleagues, peers and partners across the programmatic ecosystem who are all members of Prebid.org.