Tag: DOOH
Hivestack Named Official Member of Prebid.org
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]
New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow
Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and […]
TPS Engage, international campaign for Kayne West, Gap & Balenciaga – 8 countries, 11 cities
TPS Engage launched, last weekend, the campaign Gap Yeezy Engineered by Balenciaga, the new collection from Kanye West (Ye), via digital screens in 8 countries and 11 cities, including Bucharest. […]
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
Digital citylights equipped with AI-based software and build-in cameras fighting the dramatic rise in mental health issues
Anxiety Meter can measure passers-by’s anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of […]
Hivestack partners with Billups to launch multi-market programmatic digital out of home (DOOH) campaign in Europe for Ace & Tate
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. […]
Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, a data-enabled technology platform powering a global […]
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy. As part of the announcement, […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]
Hawk’s advanced DOOH planning tool provides real-time intelligence to optimise digital out-of-home media buying
Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Hawk Platform’s […]