Workshops and master-classes program organized by MIAF on September 19th and 20th, during Red Apple festival, is scheduled to take place in Digital October Centre.
The program will include performances of festival’s jury members, master-classes from “advertising sharks” and other interesting things. The 1st day of event will see simultaneous master classes and workshops taking place simultaneously in 4 halls, with program lasting until midnight.
Kevin Brady, Group Creative Director DROGA5 (US) and Jury’s president, will have a presentation on integrated campaigns gaining more and more grounds in international advertising industry. Brady and his agency won this year two Grand Prix of Cannes Lions – Integrated GrandPrix Award and Outdoor Grand Prix Award, and also the Titanium Award for work “Bing — Jay-Z Decoded”.
Humor in advertising will be the theme to speak for Sergio Spaccavento, Associate Creative Director BCube Publicis Italy, while Juha Huhta, Executive Producer TBWA Finland, will share his experience in social media and Tim Cheng, Executive Creative Director Tribal DDB Beijing, will make a report about “Social Creativity – From 360 Degree to 6 Degree Marketing in China”.
Other workshops scheduled to take place during Red Apple will be held by Philippe Cassia, Business Unit Managing Director TBWA Moscow, Florian Kohler, Owner & Creative Director Gmund paper factory, and Selim Unlusoy, Executive Art Director Leo Burnett Moscow.
Among the special guests to speak at Red Apple is also Alexander Nikolayevich Sokurov, Russian filmmaker, a Cannes Film Festival regular (4 of his movies debuted there).
Digital will be also subject of discussions, with matters related to it to be discussed by speakers such as Gavin Rooke – Executive Officer Isobar Global Network, David de Jong – CEO, Adrime, Weborama company, or Andrey Chernyshov, CEO AdWatch Isobar.