Jack Daniel’s 162 years, celebrated in Romania with a Facebook app

Advertising, Social Media

Jack Daniel’s celebrates its 162 years anniversary in Romanian with an interactive Facebook app, in a campaign that runs during September 2012.

The app, entitled “Some stories” was launched on September 6th and asks FB page’s fans to continue a story started by the Romanian actor, writer and director Dan Puric.

During the period the app is active, any user can continue the story with his own, written in 100-162 words. The public can continue the story in certain hourly intervals, when a “Continue the story” button will be active.

Every day, the jury of the competition will chose 4 stories that will be made public and that will win each a prize. On the other hand, Dan Puric will be continuously involved in the story and will intervene to keep the coherence of the story. The jury that will evaluate the stories to continue the initial story include Dan Puric, Zaidan Fady – Country Manager Brown- Forman and representatives of the agency: Andra Voinescu – Account Manager, Atena Chiper – Digital Lead, Carmen Sterian – Head of Strategy.

The app will be active until September 25th and all users that entered a story within the app will enter a draw for the big prize, a 2 people invitation at Mr. Jack’s Birthday Party in UK, scheduled to take place on October 6th.

In Romania, the campaign is organized by Wunderman/Partnership and targets all people with residence in Romania that turned 18 years old until the date the campaign started and have at least 100 contacts in their friends list on Facebook

The campaign prizes have a total value of RON 11,960 and include 80 agendas personalized with Jack Daniel’s logo, a double invitation to the UK party (with transport and accomodation included).