Irina Margareta Nistor and Gianina Corondan, in “Tom Sawyer” launch campaign in Romania

Creativity, Marketing, Social Media

Irina Margareta Nistor, one of the most known Romanian movie critics, and Gianina Corondan, non-conformist Romanian TV host, are the 2 personalities that started the campaign promoting “Tom Sawyer” movie, that will be launched mid-October.

For the campaign, Irina Margareta Nistor gives life to Aunt Polly.

The campaign was launched as Parada Film will launch this autumn, in Romanian cinemas, Tom Sawyer movie, directed by Hermine Huntgeburth. The premiere of the movie, partially filmed in Romania, will premiere on October 12th.

Over 20 personalities from cultural, showbiz, media and social media worlds joined the campaign and will bring to life characters from Tom Sawyer’s universe in a Parada Film project. Dressed in clothes inspired by the movie, campaign’s ambassadors took place to a shooting that lasted a month and was made by Dan Piersinaru – artist phtographer – in Studio2. The artwork was made by the┬ádesigner Alexandru Nimurad.