Absolut Vodka Romania announced the 3 winners for Absolut Artists challenge, that ran on its Facebook page, under the tag “It all starts with an Absolut Blank”. The competition received over 500 entries and ran through Absolut Artists app and with help with Art Yourself gallery.
The works were evaluated by general public and a specialized jury. The creations the winners will replicate on the giant Absolut Blank bottle are Absolut Madness, Absolut Party and It All Starts With an Absolut Blank.
In less than 2 months, over 500 works were entered in one of the most successful Absolut competition until now. It was very interesting to watch Facebook reactions, we waited every day for new works, that surpassed our expectations most of the times, and these works created a fantastic online image for the brand. We’re expecting anxiously to see the 3 winning works on the giant Absolut Blank bottle and we wish to congratulate the artists
Pernod-Ricard Romania representatives.
Absolut Madness is one of the 3 winning works and was created by Ciprian Dumitriu; Andreea Benu imagined a non-conventional party and created Absolut Party, while Adrian Serghie looked for ideas around him and make the work bearing campaign’s name, It all starts with an Absolut Blank.
Absolut Blank, the campaign that started creativity in Romania since October 2011, means art, inspiration, vibrant colors, daring textures and work in progress. More Romanian artists created works that represent them and will expose them on a giant bottle of 8 meters high.
The team coordinating the project includes:
- Pernod – Ricard: Nicoleta Dumitrascu – Brand Manager Absolut, Irina Florea – Prestige Brands & PR Manager, Dumitru Titica – Marketing Director Pernod Ricard
- G2Romania: Mihaela Bourceanu – Account Director, Monica Popescu – Digital Account Manager, Arpad Fekete – Senior Art Director, Radu Constantinescu – Senior Copywriter, Bogdan Stănescu – Art Director, Ana Militaru – Copywriter, Stefan CreTu – Web Designer; Bogdan Teodorescu – Senior Art Director/Digital; Oana Nedelea – Social Media Strategist, Dana Pascu – Senior Strategic Planner; Mihnea Belcin – Chief Technical Officer, George Dumitrescu – Senior Web Developer.
- 2Active PR: Corina Barladeanu – General Manager, Roxana Marin – Senior Account Manager, Ramona Barbu – PR Consultant