Euro RSCG Worldwide, rebranded as Havas Worldwide

Advertising, Branding

Havas reinforced its position as the most integrated, agile, entrepreneurial and client-focused communications group

Against this background, Havas has implemented an unique business model with a  clear, agile and integrated structure, placing digital at core of all its activities and agencies, unifying creative and media assets and strengthening the visibility of its global brand by renaming its largest network.

A decade ago, we set ourselves apart by being the first major communication holding company to place digital at the core of all our agencies around the world.

I think we’re once again pioneering through the integration of creative, media and digital. Our industry doesn’t make it easy for clients. They are the ones who have to do the hard job of sifting through big bureaucratic holding companies to try to get a variety of different companies, cultures and P&L’s to work together; to try to get creative, media and digital to collaborate.

With this name change and with the moving together of our creative and media companies in Paris and New York, we’re aiming to reinforce a key competitive advantage of Havas – that we’re the most integrated of all of the communications groups with the simplest structure that can offer our clients a powerful combination of creative excellence, digital expertise, scale, agility and innovation.

David Jones,

CEO Havas

Havas group will consist of 2 main brands: Havas Media (all global media agencies) and Havas Creative (includes the Havas Worldwide network and the Arnold Worldwide micronetwork – 16 agencies in 15 countries on 5 continents – and the other communications agencies).

Starting today, all Euro RSCG agencies are renamed Havas Worldwide (316 offices in 75 countries, including the Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW PR brands). The rebranding will not create any changes in leadership.

The process also includes the creation of Havas Digital Group, a new umbrella brand that will operate across both media and creative. Havas Digital Group will purely be a brand name as opposed to a new network or new operational division and reflects Havas’s continued commitment to its digital at the core model.

The Havas Media brand, as well as its network names (MPG, Arena Media Communications, Havas Digital and Havas Sports & Entertainment) remains unchanged. Havas Media will reveal a new visual identity at the beginning of 2013.

Havas is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two Business Units, Havas Creative and Havas Media, in order to optimize synergies and further reinforce Havas’ position as the most integrated of all of the major holding companies.

Havas Creative incorporates the Havas Worldwide (www.havasworldwide.com) network – formerly Euro RSCG Worldwide) – (316 offices in 75 countries), the Arnold (www.arn.com) micronetwork (16 agencies in 15 countries on 5 continents) as well as other agencies with strong local identities.

Havas Media (www.havasmedia.com) operates in over 100 countries and incorporates the MPG, Arena Media, Havas Sports & Entertainment and Havas Digital networks.

A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 15,000 people. Further information about Havas is available on the company’s website: www.havas.com