Romanian advertising agency Propaganda won 3 trophies for creativity at Euro Viral 2012, the 1st international festival of viral creativity, that took place in Bulgaria in the start of September
The 2 works signed by Propaganda and entered in the competition were chosen winners in 3 out of 7 categories in the contest: Real Viral and Cute Viral for Dambovita stray dolphins and Spicy Viral for How the rockers from Regie (student residences area) are painting the walls with their hair.
The competition included 2 sections: marketing and digital communication professionals and amateurs. In total, there were nominated 50 works, from which 5 entered the finals in pro section, being awarded in the following sections Real Viral, Bright Viral, Cute Viral, Spicy Viral, Cool Viral, Best Viral Campaign and Grand Viral.
In the competition, Propaganda competed with agencies from 7 other countries, such as Bulgaria, Russia, Ukraine, Turkey, Italy, Belgium and Serbia.
The jury of the competition included Alain Heureux (president IAB Europe), Gianni Catalfamo (Digital Director, Ketchum Pleon, Europe), Mirko Pallera (Co-founder&Director Ninja Marketing, Italy) and Adele Savarese (Editor-in-Chief and Marketing Expert, Ninja Marketing, Italy).
Propaganda is a Romanian independent advertising agency, founded in 2002. It offers its clients integrated communication services, from brand strategy and creation to production or development and implementation. Propaganda has 5 separate divisions: ATL, branding – Propaganda Brand New, BTL – Propaganda Live, digital – Propaganda Sci-Fi and media – Propaganda Wave. Over the time and due to the approach used in its campaigns, Propaganda won multiple national and international awards, over 50 trophies for creativity and efficiency, from which 11 Effies.