Thursday, 20 September, inside the well known Romanian Academy, Absolut Vodka celebrated reaching to the end of its Absolut BLANK campaign. The brand unveiled, under the tagline “It all starts with and Absolut Blank”, all 17 works created by Romanian designers and artists featured on one giant Absolut Blank bottle.
The campaign started back in 2011, in UK, where Absolut Vodka challenged designers to create a spectacular visual and creative environment on their giant Absolut Vodka bottle.
In Romania, the campaign also started last year and 17 designers and artists where invited to make a name for themselves and create an unique piece of art to be featured on the giant Absolut Blank Bottle. Only a few of the designers and artists where present at the party, but their unique works where all there.
Cutărică, a well known illustrator and graphic artist created a 1 by 2 meters pyroengraving plywood with a few traditional romanian motifs, Andrei Pavel created “Color Touch” an airbrush painted canvas in 7 days, Elis Iaia used vinyls and colors to make his “Sound Drops” artwork and Andrei Ciubotariu made grafitti look a like design by using only markers called “Square Cat“, just to name a few of the artists that helped to put together the giant bottle.
With Absolut Blank & Beyond party and with the reveal of the crafted Absolut bottle, Absolut Vodka ended a one year project that revealed the inner creativity of all the designers and artists involved in the project.
The team coordinating the project includes:
Pernod – Ricard: Nicoleta Dumitrascu – Brand Manager ABSOLUT, Irina Florea – Prestige Brands & PR Manager, Dumitru Titica – Marketing Director Pernod Ricard
G2 Romania: Arpad Fekete – Senior Art Director, Radu Constantinescu – Senior Copywriter, Ana Militaru – Copywriter, Vlad Gheorghiu – Art Director, Mihai Fetcu – Creative Director, Dragos Stefanescu – DTP, Bianca Igna – Account Executive, Raluca Rasadean – Events Director, Oana Nedelea – Social Media Strategist, Dana Pascu – Senior Strategic Planner, Monica Popescu – Digital Account Manager, Ionelia Craciun – Account Executive, Mihaela Bourceanu – Account Director, Mihaela Zaharia – Corporate Communications Assistant.
2Active PR: Corina Barladeanu – General Manager, Roxana Marin – Senior Account Manager, Ana Balan – Head of Ideas, Alexandra Stoica – Account Manager, Andreea Ardelean – Events Manager, Ramona Barbu – PR Consultant
Photo Credits: Laurențiu Buică