Next Advertising developed the campaign to promote Biz Days, the biggest evet in business and communication in Romania that reached its 11th edition.
The campaign aims to send, subtle and with humor, a simple message: normal people do not consider communication in the way communication specialists think. During Biz Days, one can find out how they really think.
Some marketing and advertising professionals imagine people are watching attentively the info within commercials, that they note everything, that they keep in their mind the smallest details, that they spend the pauses in movies to watch ads and wait for commercials as they wait for the episodes of their favorite series. The campaign only shows how awkward that actually happening would be
Creative Director Next Advertising.
The ad includes a TV commercial (30 and 50 seconds versions), print, outdoor and web banners. The ad script is signed by Paula Ionescu, with Radu Olteanu and Semida Duriga contributing to dialogs. The print and outdoor parts of campaign were made by Dan Amariei and Liviu David, with Victor Barac and Adrian Isaia – Art Directors. The TV ad was directed by Hypno, with Ate – operator and Adrian Smeu & Multimedia Est were in charge with producing it.