Stefanel 1 year celebration in Romania generated record sales

Marketing, PR

The 1st Stefanel concept store in Romania celebrated 1 year since launch with an event organized by GolinHarris. During an elegant cocktail, Italian brand’s fans, among which Romanian personalities and stars, could admire the new autumn-winter 2012/2013 collection.

At the anniversary event were present stars from Romanian Pro media trust such as Laura Cosoi, Andreea Patrascu, Dana Rogoz and Adela Popescu, all wearing Stefanel outfits.

The success we had last year with Stefanel Vila launch was dued, in big part, to GolinHarris. We were impressed by the enthuziasm and the creative approach of the team so we decided to continue to work together this year also. And the results appeared fast: we had the biggest sales since the opening of the concept store in Romania

Cornelia Nicolae

Country Manager, Stefanel.

To offer a complete shopping experience, besides the 30% discount vouchers offered to the participants to the events, the concept also involved working together with an Italian fashion stylist, that, this year, helped buyers to find the perfect outfit.

When a client is so happy that he contacts us on dial #1, we receive the most clear confirmation on the quality of our work. We were happy that we managed this year also to go beyond our client expectations and that we were able to tear apart the myth that PR doesn’t sale. Well, Stefanel concept store is the living proof that PR sales also

Alina Popa

Senior Manager, Consumer Division, GolinHarris Bucureşti.

In just a year since launch, the concept store became one of the main destinations for fashion fans in Bucharest. With a modern and elegant design that surprises the essence of the Italian brand, Stefanel Vila means 357  square meters of fashion, dedicated to men and women, but also to accessories collections.