The green case holstered in Bucharest’s Old Town was finally opened on October 18, in an event involving bloggers, Romanian MC George Vintilă and a couple of hundred people all trying to crack Heineken’s giant case.
The case was finally opened late in the evening by Cornelia Voinschi which won a 3 day tour of London and a full serviced 00 experience plus the chance to meet the newest Bond girl, Berenice Marlohe.
“Crack the case” campaign was a global campaign made for Heineken with the purpose of promoting the number 23 Bond movie, Skyfall. Besides Bucharest, cases where cracked in Budapest, Madrid, Ho Chi Minh and London whilst in Bangkok and Rio de Janeiro cases are yet to be opened.
In Romania, “Crack the case” campaign was implemented online by Webtailors, the BTL component was handled by Momentum and the PR & blogging campaign was implemented by Oxygen PR.
Skyfall premieres on 26 October in Romania and across the world.