BBDO Group Romania continues the strategy adopted in 2011, according to which Volksbank salutes people that rediscovered the simple joys in life. This time, a new campaign, taking place since October 12th until December 31st, supports people that take a break from the daily madness and make time to teach a simple joy to their loved ones.
To support those wanting to offer simple joy lessons to their loved ones, Volksbank launched a consum credit with no real estate guarantees and 13% interest rate, a savings account with daily 5% interest for RON and returns users 50% of commissions for transactions made via Internet banking.
For BBDO, Volksbank means some sort of “walk the walk, talk the talk”; because we are talking about simple joys, we ourselves enjoy to be a part of this project. Because we like what we do and what the results are and, once more, we are happy with a communication campaign for Volksbank that came to life in a very nice manner
Group Creative Director BBDO Group Romania
The campaign started on October 12th and will be available on TV, radio, print and online by the end of December.
- BBDO Group Romania: Alex Strimbeanu – Group Creative Director, Razvan Alexandrescu – Art Director, Ioana Ghilerdea – Group Account Director, Bogdan Tanculescu – Account Manager, Oana Preda – Senior Account Executive, Stefan Chiritescu – Head of Strategy, Mirabela Pricopi – Group Account Director, Catalin Ilea – Senior Media Planner, Alina Moldovan – Digital Strategic Thinker
- Volksbank Romania: Alfred Borcan – Marketing Director, Camelia Tanase – Marketing Manager, Adrian Patarlageanu – Media Manager, Iuliana Pacesila – Senior Communication Specialist, Iuliana Duta – Marketing Specialist