Inside a day in LeBron James’ life, from 72andSunny

Ads, Creativity

72andSunny presents a day in the life of LeBron James in the new spot for Samsung. The day presented in the clip is the first day back on the job in the NBA. The 90 second spot is directed by Anonymous Content’s James Franc and edited by Paul Martinez at Arcade Edit.



CEO/ECD: John Boiler

Executive Creative Directors: Jason Norcross/Frank Hahn

Lead Writer:  Patrick Maravilla

Lead Designer: Brandt Lewis

Director of Film Production: Sam Baerwald

Senior Film Producer: Nicole Haase

Business Affairs: Christine Claussen / Saeyoung Kim / Michael Moronez/Christina Rust

Group Brand Director: James Townsend

Brand Manager: Andy Silva

Brand Coordinator: Nadia Economides

Anonymous Content – production

Director: Mark Romanek

Executive Producer: Eric Stern

Producer:  Aris McGary

Arcade Edit – editorial

  • Editors: Paul Martinez
  • Managing Partner: Damian Stevens
  • Executive Producer:  Nicole Visram
  • Producer: Amburr Farls

The Mission – VFX/Animation

  • Executive Producer:  Michael Pardee
  • Creative Director:  Rob Trent
  • Lead Flame:  Miles Essmiller
  • Flame:  Brad Scott, Stefan Smith, Chris Moore, Trent Shumway, Michael Vaglienty, David Parker, Justin Blaustein
  • Roto:  Chris Cortese
  • Producers:  Marlo Baird Kinsey, Stacy Kessler Aungst

Co3NY – Telecine 

  • Artists:  Tom Poole
  • Music: “Keep on Pushing” – Curtis Mayfield

Barking Owl – Sound Design

  • Sound Designer:  Michael Anastasi
  • Executive Producer:  Kelly Bayett

Play Studios – Mix 

  • Executive Producer: Lauren Cascio
  • Mixer: John Bolen & Ryan Sturup
  • Assistants: Hermann Thumann