Intesa SanPaolo launches a new viral contest on Live Inspire platform


Instesa SanPaolo Group, together with its Romanian branch,  launches a new viral contest on Live Inspire platform, daring the users to create their own avatars on the platform and invite friends to win points that can bring them as prize a customized iPad3 tablet.

The challenge takes place in 11 countries in the same time, a real dare for inspiration at international level. Besides Romania, the project also involves Albania, Bosnia & Hertegovina, Croatia, Russia, Serbia, Slovakia, Slovenia, Ukraine and Egypt, all countries where Intesa Sanpaolo Group has local subsidiaries “

“Inspiring Chain” will run until February 2013 and offers participants more chances to win, during intermediary stages that take place every 15 days.

To enter the contest, people must register on or to log in if they were part of previous contest. After that, they can generate their own avatar by uploading a portrait picture that they can customize with new predefined characteristics: hair model, tshirt, pants or skirt, shoes and other accessories.

The more points a user receives, the more his chances to win an iPad 3 increase. To accumulate points, each User must generate an as long as possible chain of avatars by inviting as many friends to participate in the contest. For each accepted invitation, he will receive 10 points

In Romania, “Live Inspire” ambassadors were 3 renown local bloggers: Cristina Bazavan, Adi Hadean and Cristian China-Birta. “Live Inspire” Facebook page was built by Intesa Sanpaolo to create a virtual global community around the concept of inspiration. In less than 6 months, the page reached to over 106,000 fans and created an unique virtual space where people can interact, share suggestions and experiences

With over 400 years of history, Intesa Sanpaolo group is one of the most important international banking groups, leader in Europe servicing almost 20M clients. The group has a selective presence in CEE, Middle East and North Africa, with over 1,500 branches offering services to people and companies in 12 countries.


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