Peroni Nastro Azzurro dares its consumers to discover winter in Italian style, through “L’Inverno Peroni” campaign, that brings in focus Italian passion for fashion, even during the cold season. Starting from Italian passion and elegance when it comes of winter sports, Peroni aims to show the refined atmosphere specific to after-ski parties by continuing the “Collaborazioni” series, that brings together renown designers and bloggers with a passion for Italian lifestyle.
In the Italian culture, the after ski parties are one of the places sports and fashion combine perfectly. That is why the winter Collaborazioni project will come up with ideas of clothes that would transform the ski costumes in a special and elegant outfit for those parties. Peroni invited 3 of the most talented designers to conceive and make, together with 3 fashion bloggers, a masculine or feminine piece inspired from the after ski Italian fervent style.
Designer Nadia Popescu will work together with Irina Markovits, Mihai Dan Zarug – with Claudiu Enescu and Kinga Varga with Ana Maria Morodan.
Nadia Popescu is designer for Portobello, one of the most creative Romanian fashion boutiques that offers hand-made items in limited series.
With long and serious expertise in image consultancy, Irina Markovits founded, in 2004, Image Matters, the 1st style advisory boutique in Romania. The experience as stylist recommended for projects with some of the most important fashion brands and shopping location, while her activity as fashion journalist during the last 10 years includes, among others, founding and editing Style Diary .
Mihai Dan Zarug created t w e n t y (2) t o o ®, a brand that targets people that feel young forever, have a strong sense of humor and an assumed and well defined style. His project was launched in October 2009 and Mihai’s collections already have international recognition.
Claudiu Enescu is journalist and blogger and his old passion for fashion materialized in Mauvert, one of the 1st fashion blogs in Romania, launched in 2007 together with Ioana Voicu.
Kinga Varga is a textile designer with collections that tell stories on candor and sensuality, feminity and games. Her pair for the project is Ana-Maria Morodan, personal shopper and collaborator of a prestigious online design & style publication. Her blog is www.highstreetcardigans.com.
Each team’s evolution can be watched on Peroniro.tumblr.com, on Peroni Nastro Azzurro facebook page and on the mentioned blogs. The creations of the 3 teams will be publicly presented on December 8th, during an exclusive event organized bu Peroni Nastro Azzurro at Fratelli Studios Bucharest.
In the same time with Collaborazioni project, “L’Inverno Peroni” campaign will also recreate the Italian style on the ski race in Poiana Brasov.