Brand&Bears handled the naming, the packaging design, the website development and managed the communication campaign for the launch of the electronic cigarettes Indigo.
The brand is entirely “made in Romania” and is present on the market under the tag line “Intelligent pleasure”. The entire process – from naming to website development and communication campaign – took 5 months. The communication is in Romanian and English, with the brand soon to be launched on more European markets
Brands&Bears team that worked on the project included Claudia Mureseanu – Account Manager, Andrei Galeata – Art Director and Corina Ciubotaru – Copywriter.