Kaleidoscope-Proximity implemented the roadshow for Mercedes A-Class “The pulse of a new generation” campaign.
To make possible the test-drives, the agency came up with a registration app developed for tablets, that facilitated the registering and the management of the ones that wanted to take the test-drive. The app also contributed to creating a complex database with potential clients of the new car model.
A high tech pavilion was placed in each of caravan’s towns in areas with high traffic and managed to attract a big number of visitors and drive-test participants.
Mercedes-Benz is a brand that imposes, each time, new standards of excellency. We are each time challenged to get close to the ideal and to aim to surpass each time the limits (…) We invested many 19 hours days and 7 day weeks to organize an event that would successfully represent this model.
Account Director Kaleidoscope Proximity
Kaleidoscope Proximity involvement wasn’t limited to developing and implementing the caravan, but also creation and development of promotional materials for radio, tv, printed press, online and outdoor
Kaleidoscope Proximity team working on Mercedes Benz project included: Andrei Dragu – Account Director, Razvan Soroceanu – Account Manager, Angelica Crangasu – Account Executive, Mircea Sinpentru – Senior Art Director, Dan Petru – Senior Art Director, Sorin Liurea – Senior Copywriter, Mihai Cojan – Back end Developer, Radu Ciocan – Front end Developer and Nicolae Niculache – Flash Developer