L’Oreal Romania and Publicis launched a campaign for the new Garnier Color Naturals Creme with a TV ad that was, for the first time, created and produced in Romania. The new campaign continues the successful collaboration between Garnier and Andra, started two years ago.
The relation with Andra continued easily. Being natural and elegant, Andra is overlaying perfectly Garnier values and we are happy that this partnership celebrates 2 years. The joy is even bigger as the new ad was created and produced in Romania, for the 1st time
Account Director, Publicis
Filming the new ad was an interesting experience. Andra is a very energetic person, very warm and generous, matching perfectly Garnier brand’s values. We worked with a team of professionals and, in spite of time pressure, we also had fun. There were 2 days of filming and shooting for the press images during which everyone worked with their engines at full speed. The new ad produced by Publicis presents Andra exactly as she is, in her artistic environment, but with the freshness that characterizes Garnier
Division General Manager, L’Oreal Romania
A first is also the fact that Andra is present on Garnier package, for a dark brown nuance that she actually uses.
The campaign includes TV and print, but also online and in-store. The ad was filmed at Roman Olympic Complex and was directed by Stuart MacLeod, specialized in beauty-cosmetics.
Publicis: Razvan Capanescu (Chief Creative Officer), Otilia Coman (Copywriter), Irina Stoleru & Edy Einhorn (Art Directors), Alexandra Darvariu (Account Director), Ada Iftodi (Account Executive), Alexandra Murray (Client Service Director), Camelia Efrimov (AV Producer).
Garnier: Cristina Seri (Division General Manager), Catalina Pircalabu (Marketing Manager), Laura Cosor – (Senior Brand Manager).