100% Romanian memes, with Nokia Asha – Meme Factory app, from Wunderman Romania

Advertising, Digital & Media, Social Media

Wunderman Romania created Nokia Asha – Meme Factory app, available on Nokia Romania’s Facebook page for a month. Facebook users are encouraged to forget the imported memes and to make their own within the app.

Each user has the possibility to create his own meme, using in a customized and creative way the images and elements available in apps data base.

A meme is an entertainment element created by user that consists in an amusing replica placed over a customized or standard image, an image that complees the idea expressed in a text message. After creating and saving a meme, the user can post it on his wall and invite his friends to vote it.

The meme gallery created by users during the contest is open for public vote and, on weekly basis, two of the most creative memes in the contest will be selected and awarded with a tshirt customized with those memes.

At the end of the competition, the big winner will be selected, taking in consideration the number of votes accumulated during the contest period and the opinion of the jury. The prize will consist in a Nokia Asha 311 phone and a wireless speaker Nokia Play 360°.

Nokia Asha – Meme Factory app was created for cool and full of life young people, that are in highschool or university, are passioned by tech and are using Facebook every day. We wanted to see them more “loud”, involved and experimenting more. And that is exactly the things Nokia Asha are the best at.

Alina Dumitru

Account Director Wunderman.

Since the app launch until present, there were created 1,300 memes and over 3,000 users subscribed the app. The campaign ends on December 20th and aims to increase by 10,000 new fans Nokia’s Facebook page and also to increase by 5% the “talking about this” rate.

Wunderman team working on developing the app included: Alina Dumitru – Account Director, Catalin Cumpanasu – Copywriter, Delia Mija – Art Director, Ionut Mustata – Senior Copywriter, Stefan Dinca – Illustrator & Digital Creative, Raluca Popa – Digital Strategist, Marius Simionescu – Digital Producer, Mirela Ologeanu – Project Manager, Carmen Sterian – Head of Strategy.

Nokia Romania’s team included Beatrice Stancu – Marketing Manager NokiaRomania& Balkans

The tech implementation was made by Digitalk.

Part of Y&R Brands group, Wunderman became active on Romanian market on December 2007. Ileana Badiu, Tereza Munteanu and Joaquin Bonilla are Managing Partners Wunderman. The agency offers a wide range of services that include from event marketing, consumer promotion, trade marketing and POSM development to direct marketing, PR, interactive & New Media, digital thinking. In Wunderman’s clients portfolio are companies such as Philip Morris, Ford, Nokia, Microsoft or Anchor Grup.