Nescafe and dare internet users to make their own coffee businesses

Creativity, Digital & Media, Media

Nescafe and dared internet users to make their own coffee businesses within “Coffe world 2” online game, that already has around 24K participants.

The online campaign runs between November 6th 2012 – January 31st 2013 and already has almost 24,000 participants that hope to win one of competition’s prizes: coffee for a year, Nescafe coffee machines or a Toyota Yaris.

The online platform Coffee World is part of our campaign to inform Romanian consumers on instant coffee consumption and is an interactive way to see how this product is made. We wish for our message to reach to as many people as possible and we expect the number of participants to continue to increase by the end of the game, due to the interactive component and viralisation potential of the campaign

 Andreas Kouroumalis,

Business Unit Mangager Beverages Nestlé România.

Coffee World project was developed by Nescafe in partnership with Zenith Romania and