Marius Melesteu, General Manager Doncafé – Strauss Balkans, was appointed General Manager for Central and Southern Europe and will take over the operations of the group in Romania, Serbia and also Bulgaria, Moldavia, Montenegro, Bosnia Herzegovina, Albania and Macedonia. His appointment is effective starting February 1st.
He will report directly to Strauss Coffee BV’s CEO, Todd Morgan.
The experience of the last years, that allowed us to grow Group’s operations in Romania in spite of the recession that also affected coffee industry, showed me that Southern and Central Europe hides numerous challenges and opportunities. I’m honored and anxious to work together with an international team, that already proved its passion, ability and efficiency. It is also a sign of the trust Strauss group has in me and my team
Central and Southern Europe region is newly introduced in Strauss Coffee structure. In this region, Strauss has factories in Romania and Serbia and export activities in Bulgaria, Moldavia, Montenegro, Bosnia Herzegovina, Albania and Macedonia.
Marius Melesteu has 15 years of expertise in FMCG industry and heads the Romanian subsidiary of Strauss Group – producer of Doncafe – since 2010. He started his career in 1994, working for Stimorol in Romania and, afterwards, he spent 7 years at Unilever Romania, on different position until Country Manager for Serbia and Montenegro. He changed the industry in 2004, when he became Marketing Director at Telemobil (Zapp), but he eventually returned to FMCG: 5 years at Heineken Romania as Commercial Manager and than General Manager at Strauss Balkans.