Romanian The Practice, designated Eastern Europe Consultancy of the Year by The Holmes Report


Romanian PR agency The Practice was designated Eastern Europe Consultancy of the Year by The Holmes Report, being the 1st Romanian agency that receives this title. The top was made within the pan-European competition organized annually by The Holmes report and the agency will receive the accolades during EMEA Sabre Awards gala, set to take place in Barcelona, on May 30th

According to Holmes Report, designating The Practice as Eastern Europe Consultancy of the Year has the following reasons:

Two events in 2012 underscored the creative reputation that The Practice has earned for itself, out of all proportion to its size: the first came when the 15-person Romanian firm ranked among the top 15 agencies in our global Creative Index, beating several multinational agencies; the second—probably a little more bittersweet—came when founder Gabriela Lungu was recruited by global powerhouse Weber Shandwick to serve as head of its EMEA consumer practice. The firm had been responsible for several campaigns that caught the eye beyond its native Romania: establishing a new national holiday, Man’s Day, on behalf of InBev’s Bergenbier; organizing a “common people Olympics” to celebrate the athletic achievements of ordinary Romanians on behalf of Quadrant Amroq beverages; its Gusto Pufuleti campaign on behalf of snack food company Phoenix; the Crazy About Computers employee communications initiative for Tech Team Romania; and most recently the “Meet the Indestructible” campaign for Varta Romania, introducing a new, ultra-durable flashlight. Those campaigns underscored the quality of creative work coming out of the Romanian market and the ability of firms like The Practice to deliver big, bold, integrated ideas.

Finalist for this title were also AMI Communications, All Channels, Ciszewski MSL, OnBoard,

Gabriela Lungu, founder of the agency, said she is very happy for the entire team and congratulated The Practice for the remarkable achievement

It is an extraordinary feeling and a special honor to win Eastern Europe Consultancy of the Year title. it is, for us, more than a prize: it is the crowning for a continuous, sustained performance, of a vision inspired to the entire team by Gabriela Lungu, founder of the agency. We are proud that, for years already, The Practice represents a standard for the industry, proving that PR well and courageosly made, with the desire to pass any conventional limit, earns respect and recogntion at the highest levels

Oana Bulexa,

Managing Director The Practice .

It was a very good year for The Practice and for Romanian PR industry and we marked a lot of firsts that we are very proud. We are the most awarded Romanian PR agency, we’re on #13 place among the most creative PR agencies in the world, the agency of the year in Romania twice during the last 5 years, we added trophies and nominations to local and international competitions. And now, to be Eastern Europe Consultancy of the Year is wonderful and very touching. We thank our clients, this trophy belongs to them

Monica Jitariuc

Managing Director The Practice