Subway Romania joins “caffe sospeso” movement

CSR, Marketing

Subway Romania, that celebrates 1 year since it entered local market on April 10th, joins “caffè sospeso” movement, initiated in Romania by, going out website.

“Caffè sospeso” is a social movement of generous people that gains ground in Europe. Initiative’s mechanism is simple: one pays for a coffee he doesn’t drink, but let it in location’s care until a client that can consume it for free appears. The idea was launched in southern part of Italy and entered in local tradition as a generosity act that sees a lucky client sharing some of his luck with a stranger. The initiative was adopted afterwards in a number of countries, among which Canada, Ukraine, Romania and Bulgaria.

The first year of Subway’s existence on Romanian market needed to be celebrates properly. And we don’t think there is a better way to celebrate than together with our clients, making them part in a movement of generous people that gains momentuum in Europe. This is the occasion we thank them for existing and encourage them to share joy and friendship to the ones around

Rumen Radev

Development Agent, Subway Romania

Beside joining “caffe sospeso” movement, Subway Romania also prepares special offers for its clients. This way, anyone that buys a 15cm Sub and a 500 ml drink will receive another Sub. The offer is available, starting April 10th, in all Subway locations in Bucharest.

In present, Subway has in Romania 13 restaurants and intends to reach to 40 by the end of 2015. Worldwide, Subway has over 39,000 restaurants in 102 countries and is the biggest franchise fast food restaurant chain in the world.