Saatchi & Saatchi Frankfurt is new CosmosDirekt lead agency

Saatchi & Saatchi Frankfurt won the pitch for insurance company CosmosDirekt against three renowned competitors.

Saatchi & Saatchi convinced us with their Lovemarks approach and the bravest creative concept

Uwe Stuhldreier,

Marketing Manager CosmosDirekt.

CosmosDirekt has ambitious goals as Germany’s leading online insurer already possesses a high level of brand awareness and profiling. In this respect CosmosDirekt wants to further accelerate its strong position with the cooperation with Saatchi & Saatchi. In this way the company wants to become the main insurer for even more customers and win new clients.

To fulfill this Saatchi & Saatchi Germany under the leadership of Michael Samak, CEO Saatchi & Saatchi Germany & Switzerland, developed a new brand campaign.

The team led by the Frankfurt office management Dirk Göbel, Managing Director, and Jorg Riommi, Executive Creative Director, is currently working on a campaign which is holistically visible and includes all relevant touchpoints – from TV to social media.

The CosmosDirekt win is an interesting challenge for Saatchi & Saatchi.

Currently there is no Lovemark in the German insurance market (…) Therefore we are very happy to accompany the leading online insurer in the future development of its brand.

Michael Samak

Saatchi & Saatchi Frankfurt replaces the former lead agency DDB Tribal.

Saatchi & Saatchi is the Lovemarks Company that accompanies brands such as Toyota, O2, AS&S Radio, Pampers, Ariel, vivesco, Voltaren, Pro7, AIDA, Veltins and Union Investment on their way to becoming a Lovemark.