Saatchi & Saatchi Frankfurt won the pitch for insurance company CosmosDirekt against three renowned competitors.
Saatchi & Saatchi convinced us with their Lovemarks approach and the bravest creative concept
Marketing Manager CosmosDirekt.
CosmosDirekt has ambitious goals as Germany’s leading online insurer already possesses a high level of brand awareness and profiling. In this respect CosmosDirekt wants to further accelerate its strong position with the cooperation with Saatchi & Saatchi. In this way the company wants to become the main insurer for even more customers and win new clients.
To fulfill this Saatchi & Saatchi Germany under the leadership of Michael Samak, CEO Saatchi & Saatchi Germany & Switzerland, developed a new brand campaign.
The team led by the Frankfurt office management Dirk Göbel, Managing Director, and Jorg Riommi, Executive Creative Director, is currently working on a campaign which is holistically visible and includes all relevant touchpoints – from TV to social media.
The CosmosDirekt win is an interesting challenge for Saatchi & Saatchi.
Currently there is no Lovemark in the German insurance market (…) Therefore we are very happy to accompany the leading online insurer in the future development of its brand.
Saatchi & Saatchi Frankfurt replaces the former lead agency DDB Tribal.
Saatchi & Saatchi is the Lovemarks Company that accompanies brands such as Toyota, O2, AS&S Radio, Pampers, Ariel, vivesco, Voltaren, Pro7, AIDA, Veltins and Union Investment on their way to becoming a Lovemark.