The Practice won Billa Romania’s PR account

Romanian PR agency The Practice is handling, starting May, Billa Romania’s communication, after it won a pitch that took place in March and April, in which were involved more Romanian PR agencies.

The partnership, for an initial period of one year, sees The Practice offering Billa Romania strategic communication consultancy, development and implementation of activities aimed to relay correct information to media and managing the relation with the journalists. Also, the agency will create and implement PR campaigns aimed to consolidate supermarket’s reputation on Romanian market and that will make it more visible among the consumers that want fresh and natural products.

Our services involve a special communication not only with the consumers and our partner suppliers, but also with the mass-media. We are present on Romanian market since February 1999, with over 72 stores in the most important cities, and we needed a partner with an special perspective over our brand communication and that would support us in our efforts regarding Billa’s positioning as the perfect location to chose fresh products. We chose The Practice because it won us with the strategic approach, creative ideas and showed us it understands very well the retail market

Billa Romania’s representatives

We are happy a prestigious brand such Billa is chose to work, in Romania, with The Practice and we trust this collaboration will be a success. Retail and FMCG is a domain we know very well, through a long communication experience with clients from these seectors. We are extremely happy for his partnership, which is, for us, a confirmation of our team’s competencies in corporate and brand communication

Oana Bulexa,

Managing Director The Practice