Isobar (Aegis Media) buys Romanian Kinecto and strengthens its position on Romanian market

Business, Digital & Media

Aegis Media, leading, global media and digital communication specialist, acquired Kinecto, part of Tempo Creative Group and one of the top-tier digital agencies in Romania. The buy was made from agency’s equal shareholders, Radu Ionescu and Dragos Grigoriu, for a total consideration of up to Euro 5M, based on future business performance, a press release on Aegis international website announces.

Launched in 2003, Kinecto was one of the first digital agencies in the market to pioneer the development of digital devices, services and skills and came up with many firsts on the market over the last decade. In 2008, the agency became part of Tempo Creative Group which contributed to their growth with clients, expertise and corporate resources. Today, Kinecto is a digital creative full-service agency focused on integrated digitally-driven advertising campaigns.

Following the acquisition, Kinecto will be integrated into the Isobar network and rebranded as Kinecto Isobar.

The acquisition of Kinecto, a highly experienced digital marketing specialist in Romania will give Aegis Media clients access to a full set of digital creative and production services and will strengthen our position and the diversity of our capabilities in the Romanian market. We are delighted to welcome Kinecto to Aegis Media

Nigel Morris,

CEO Aegis Media Americas & EMEA

Kinecto is a great business which has strong potential for future growth. Given our expectations of continued strong growth in this market, we are delighted to be acquiring Kinecto which enables us to deliver full service digital creative solutions for our clients. With the combination of Aegis resources and the digital talent of Kinecto we will be perfectly equipped for the next digital future challenges

Hartmut Riester,

CEO Aegis Media Turkey, Romania & Bulgaria

We are excited to be joining the innovative and pioneering Aegis Media network and we are confident this agreement will be the catalyst to extend our digital and creative media capabilities for our clients. Sharing the same strategy we are confident to create smart campaigns for customers in digital marketing

Radu Ionescu,

Founder and CEO Kinecto

Since Kinecto joined Tempo Creative Group, we created and fulfilled many communication opportunities for our clients together. Kinecto’s local record of creative talent, servicing abilities, its prestigious client list and the international expertise and support of Isobar are a natural fit that will serve the interests of our clients.

Dragos Grigoriu,

Shareholder Kinecto & Founder Tempo Creative Group

Isobar is a modern communications agency network, made up of a committed and diverse group of over 3,000 people in 36 markets. Established in 2003, Isobar is the global home for the world’s finest digital pioneers and the smartest traditional marketing talent, that helps reconnect brands with their fans and customers by creating irresistible ideas combining creative, planning, technology and data. Together, Isobar brings people and brands together, like never before. Isobar is part of Aegis Media.

Established in 2003, Kinecto is one of the top interactive agencies in the Romanian market. A pioneer in online communication, combining strategic, creative and technology competences to create efficient and effective communication solutions, Kinecto has extended expertise in online and social media campaigns, CRM programs, creative and production services for websites and micro sites, email marketing and search engine marketing. Kinecto’s current client list includes BCR (Erste Group), IKEA, Avon Cosmetics and LG.