Romanian The Public Advisors handles communication for ALD Automotive

Romanian The Public Advisors will handle communication for ALD Automotive, operational leasing player on Romanian specialized market, and will implement for its client a corporate communication campaign aimed to build brand notoriety by consolidating its image among stakeholders, with focus on mass-media. The main instruments chosen by the PR agency are creative media relations, strategic partnerships management and events organizing.

The communication strategy built by The Public Advisors team convinced us, adding a drop of creativity in the communication of a very technical and continuously developing . With this campaigns, we want to make known the 3 main attributes of ALD Automotive brand: high quality of services, advanced experience on the local market and constant care for clients. We are convinced that, by working with The Public Advisors, we will create projects that will consolidate our positioning as a main company in the field on the Romanian market

Angela Apostol,

Regional Marketing Manager ALD Automotive.

 The collaboration with ALD Automotive is an important addition to our agency’s portfolio. We like to perceive this collaboration like a dare because, together with them, we are opening a new chapter of expertise for the agency: communicating operational leasing

Raluca Mihalachioiu,

General Manager The Public Advisors.

ALD Automotive is operating on Romanian market since July 2005 and offer complete services of operational leasing and manages auto parks for over 250 clients.

The Public Advisors team working on ALD account include Lidia Pitulea – Group Account Manager and Simona Andreea Jecu – Public Advisor.