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Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Mega Image launched “Play with your inspiration” campaign, signed by McCann Bucharest

May 20, 2013June 12, 2013 Cristina Blanaru Ads, Creativity

Mega Image launched “Play with your inspiration”, signed by McCann Bucharest. The agency took over the account in March 2013 and launched the campaign in the end of April.

The communication campaign is the 1st developed by McCann, will be active for the entire year and will include more TV ads.

LANT2

The new campaign underlines the fact  that Mega Image is more than a simple place where you shop, is an inspiration source for experimenting. We aim to come continuously with something new and to transform Mega Image into a place from where you leave with ideas, because you can afford to try anything; it is close and it has the best offers. McCann’s proposal – the campaign “Play with your inspiration” – answered exactly to our communication needs and the simple and easy to understand execution will contribute to positioning Mega Image among inspirational brands

Raluca Alexandrescu,

Marketing Manager Mega Image.

 From creative point of view, we expressed the idea like in the childhood game: “I say a word and you say exactly what’s in your mind when you hear it”. It is as simple with Mega Image: when you think to a certain product, you automatically make a mental connection with a neighboring product. The result can be a breakfast similar to the one in that Paris holiday. That is why, when I think at Mega Image campaign, I think I can play each time I’m shopping. And when I’m thinking about playing and shopping, I’m thinking of a special experience that transforms an ordinary thing into a special one. And when I think of a special thing, I’m thinking to buy something from Mega

Daniel Dobrin,

Copywriter McCann Bucuresti.

Besides the TV ads, the campaign will also use radio, outdoor and in store communication.

Agency’s team involved in the campaign included: Catalin Dobre – Executive Creative Director, Diana Ceausu – Head of Strategy, Dana Hogea – Client Service Director, Daniel Dobrin – Copywriter, Mihai Gheorghe – Art Director, Luciana Duma – Strategic Planner, Gabriela Alexandrescu – Group Account Director, Mihaela Vasilescu – Account Manager, Beatrice Iftimi – New Business Director, Tiberiu Munteanu – Head of AV Production, Alexandru Platon – AV Producer, Nicolae Ileana, Daniel Avramita, George Ciurtin, Iulian Mihai – Senior DTP Team. Photo was insured by Greenmind Studio, while audio-video came from Visual Effects Studio.

Tagged account business campaign McCann Erickson Bucharest Mega Image

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  • Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin
  • Must be a Jameson. Authentic friendships are forged at Electric Castle
  • Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores
  • Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”
  • EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program
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AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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