Mega Image launched “Play with your inspiration”, signed by McCann Bucharest. The agency took over the account in March 2013 and launched the campaign in the end of April.
The communication campaign is the 1st developed by McCann, will be active for the entire year and will include more TV ads.
The new campaign underlines the fact that Mega Image is more than a simple place where you shop, is an inspiration source for experimenting. We aim to come continuously with something new and to transform Mega Image into a place from where you leave with ideas, because you can afford to try anything; it is close and it has the best offers. McCann’s proposal – the campaign “Play with your inspiration” – answered exactly to our communication needs and the simple and easy to understand execution will contribute to positioning Mega Image among inspirational brands
Marketing Manager Mega Image.
From creative point of view, we expressed the idea like in the childhood game: “I say a word and you say exactly what’s in your mind when you hear it”. It is as simple with Mega Image: when you think to a certain product, you automatically make a mental connection with a neighboring product. The result can be a breakfast similar to the one in that Paris holiday. That is why, when I think at Mega Image campaign, I think I can play each time I’m shopping. And when I’m thinking about playing and shopping, I’m thinking of a special experience that transforms an ordinary thing into a special one. And when I think of a special thing, I’m thinking to buy something from Mega
Copywriter McCann Bucuresti.
Besides the TV ads, the campaign will also use radio, outdoor and in store communication.
Agency’s team involved in the campaign included: Catalin Dobre – Executive Creative Director, Diana Ceausu – Head of Strategy, Dana Hogea – Client Service Director, Daniel Dobrin – Copywriter, Mihai Gheorghe – Art Director, Luciana Duma – Strategic Planner, Gabriela Alexandrescu – Group Account Director, Mihaela Vasilescu – Account Manager, Beatrice Iftimi – New Business Director, Tiberiu Munteanu – Head of AV Production, Alexandru Platon – AV Producer, Nicolae Ileana, Daniel Avramita, George Ciurtin, Iulian Mihai – Senior DTP Team. Photo was insured by Greenmind Studio, while audio-video came from Visual Effects Studio.