EMEA Sabre designated its 2013 winners

Festivals, PR, Sabre Awards

EMEA region SABRE Awards designated its winners during a gala held, last night, at the Cupula las Arenas in Barcelona.

The list of Gold and Diamond winners is as follows:

  • CEO of the Year: Diamond Sabre Awards for Excellence in Public Relations in the C-Suite: CEO of the Year  – AGCO Corporation with Stockheim Media Gesellschaft für Kommunikationsberatung
  • Brand-Building – The Launch of EE – Britain’s First Superfast 4G Network   (EE with Nelson Bostock Group / M&C Saatchi PR)
  • Reputation Management: DNB – Best Bank for Young Families (DNB ASA with Gambit Hill+Knowlton Strategies)
  • Masurement and Evaluation: Alcohol-Free Pregnancy  (Norwegian Directorate of Health with Burson-Marsteller)
  • Africa: Johnnie Walker One Bottle Store  (Johnnie Walker with Atmosphere Communications)
  • The Balkans: Discovery School / Scoala Discovery (Discovery Networks CEEMEA with Grayling)
  • The Baltic: Polish and Pregnant (ADAMED with Headlines Porter Novelli)
  • Benelux: IBM Seen in 3D (IBM with Ketchum)
  • Dach: Post, Vote, Like – Primark Premiere in Berlin (Primark with Grayling)
  • Central Eastern Europe: House in 24 hours (Xella Czech Republic with Neopublic Porter Novelli)
  • France: Badoit Express(Badoit with Agence ELAN)
  • Iberia: The Best Job of the Spring: See the Grass Grow (Husqvarna with Cohn & Wolfe)
  • Mediterranean: Routine is Fantastic (UNHCR with Istituto Nazionale per la Comunicazione)
  • The Middle East: Cheyef Halak (LBCi with IMPACT Porter Novelli / IMPACT BBDO)
  • Nordics: The World’s Finest Job is Vacant (Verdens Fineste Stilling Ledig) (The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt)
  • Russia and CIS: “The Green Button”: Forming a Culture of Energy Conservation in Russia (SPN Ogilvy)
  • Turkey: Keep Living Turkey (Aksigorta with Caretta Communication)
  • UK & Ireland (less £50K in fees): Cock & Bull Pie (Charlie Bigham’s with Frank PR)
  • UK&Ireland(£50-100K): How the West (Coast) was won (Virgin Trains with Fishburn Hedges)
  • UK& Ireland (>£100K fees): The Launch of Shwopping (M&S with Unity)
  • Multi-Country Program (1-4 EMEA Markets): Sony NEX-5R Real-Time Gallery (Sony with Cake)
  • Pan-European Program (5+ EMEA markets): “Thank you, Mum” Olympic Games PR Activation for P&G Western Europe (P&G with H+K Strategies)
  • Global Program (multiple markets in multiple regions, led from EMEA): Curatos of Sweden (Swedish institute and VisitSweden with Volontaire)
  • B2B Marketing: The Gnome Experiment (Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne)
  • Consumer Marketing (Existing Product): The Tailfin Election (Norwegian Airshuttle with Trigger & Kitchen)
  • Consumer Marketing (New Product): Experience: Halo for Halo 4 (X Box with Edelman)
  • Integrated Marketing: Get Ahead of the Games (Transport for London and Olympic Delivery Authority with M&C Saatchi)
  • Institutions Image: State within a State (City of Ventspils with Nords Porter Novelli)
  • Employee Communications: Plumbers Without Borders (Comfort with Prime)
  • Employer Branding and Recruitment: Picture Your Perfect Candidate (Avanade UK with Waggener Edstrom)
  • Financial Communications: Relaunching Tecnotree With a Revamped Strategy (Tecnotree with Netprofile Finland Ltd.)
  • Cause-Related Marketing: Coca-Cola Ecofan – Change Your City for UEFA EURO 2012 ( Coca-Cola Ukraine with PRP, a Weber Shandwick Affiiate Company)
  • Community Relations: CENTRAL is a Good Neighbor (Immocap Group with Dynamic Relations)
  • CSR: For Better, For Worse, For the Worst (Avon Cosmetics with Neopublic Porter Novelli)
  • Public Education: A Message From Scratch (The Swedish Civil Contingencies Agency with Prime)
  • Crisis Management: Can a Political Decision of One-Party Government Be Reversed? ( Union Zdravotná Poistovna with Seesame Communication Experts)
  • Issues Management: Between Needs and Fears – About the Managing Issue of Nuclear Energy (Polish Ministry of Economy with Partner of Promotion Sp. z o. o.)
  • Public Affairs: Single Seat Week (Campaign for a Single Seat for the European Parliament (Edward McMillan-Scott MEP and Alexander Alvaro MEP) with Burson-Marsteller)
  • Corporate Media Relations: Pulse of Interpipe – Presenting the Unique Electric Steel-Melting Mill INTERPIPE STEEL (Interpipe with Mainstream Communication & Consulting)
  • Product Media Relations (Consumer Media): 50 things to do before you’re 11¾ (National Trust with Mischief)
  • Product Media Relations (Trade Media): When World of Warcraft Meets World of PR (Avaya with Fleishman Hillard)
  • Digital Campaign: Blocket Easter Eggs (Blocket with Jung Relations)
  • Social Media / Social Networking campaign:  Absolut Unique (The Absolut Company with Jung Relations & Family Business)
  • Blogger Outreach: Rowenta Secret Mission (SEB Group East with Comunica)
  • Marketing Men:  Man on a Ledge – Entertainment One (Entertainment One with Shine Communications)
  • Marketing to women: IKEA Textilery (IKEA Norway with Trigger)
  • Marketing to youth: R UV UGLY? (Cancer Research UK with Unity)
  • Multicultural Marketing: Afkar – The Launch of Sky News Arabia in the Middle East + North Africa (Sky News Arabia with Hill+Knowlton Strategies )
  • Automotive: Renault Searches and Awards 100 Ambassadors of the Olympic Values (Renault with The Practice)
  • Fashion and Beauty: Working Together To Make Hair Loss One Less Worry (Proctor & Gamble Pantene Pro-V with Ketchum)
  • Food and Beverage: Danone Adopts the Salami Village (Danone with Burson-Marsteller)
  • Food and Beverage: Commodity: The Malaysian Palm Oil Industry Takes Up the French Officials (Malaysian Palm Oil Council with Fleishman-Hillard France)
  • Home and Furniture: “Powerwaster” (“Miljøvakt AS” with Geelmuyden.Kiese)
  • Entertainment:  Season Two launch of the FA Women’s Super League – Kicking Off a Media Storm (The Football Association with iris)
  • Financial Services: The Travel Economist (FOREX Bank with Spotlight PR)
  • Food Service: Reviving and Celebrating the Oldest Cafe in Bucharest (Cafeneaua Veche with PR People)
  • Retailers: The Launch of Shwopping (M&S with Unity)
  • Travel & Tourism: Launching Nemesis Sub-Terra (Alton Towers with Cake)
  • Energy and Natural Resources: Embracing Responsibility and Restoring Supply Security – Wintershall Communication During and After the Uprising in Libya (Wintershall Holding GmbH with navos – Public Dialogue Consultants GmbH)
  • Chemicals and Industrials: From Faeces to Phosphorus (Thermphos)
  • Professional Service Firms: Lawyers Go To School (Beck Krist Bubits & Partner Lawyers (BKB) with The Skills Group)
  • Real Estate and Construction: Putting Sea Containers on the Map (Sea Containers with Golden Goose PR)
  • Transportation and Logistics: NorthLink Ferries (Serco with Weber Shandwick)
  • Consumer Electronics:  Samsung Smart Cameras: The Perfect Anti-Endorsement (Samsung with The Red Consultancy)
  • Technology: Hardware:  Kobold VR100 Robotic Vacuum Cleaner (Vorwerk, Kobold Business Division with Hering Schuppener Unternehmensberatung für Kommunikation GmbH)
  • Technology:Software and Services: The Node Pole (Luleå Business Agency with Prime)
  • Telecommunications: Campaigning for a Step-Change in Our Reputation (O2 (Telefónica UK) with Blue Rubicon)
  • Web-Based Business: How cars predicted Dutch elections (Marktplaats with Fleishman-Hillard Amsterdam)
  • Animal Care: Do You Speak Animal? If You Don’t, Follow Royal Canin’ YouTube Channel (Royal Canin with Cohn & Wolfe)
  • Consumer Health: Sole of Fashion (Compeed with Weber Shandwick)
  • Helthcare Providers: The Life Giver Campaign (The University Hospital of Oslo with Geelmuyden.Kiese)
  • Medical Technology: The Perception of Innovations (German Medical Technology Association with Ketchum)
  • Pharma: RX:  Melanoma: A Matter of Time (Roche Italy with Edelman Italy)
  • Associations: BeerDefence (PIVOBRANA) – Support Campaign for Slovakia´s Small Independent Breweries (Slovakia´s Association of Small Independent Breweries with Dynamic Relations)
  • Educational and Cultural Institutions: Global Conversation (USC with APCO Worldwide)
  • Government Agencies: GREAT Britain Campaign (UK Government   )
  • Not for profit organizations: First Annual Recognition Award for Social Entrepreneurs “Impulse Good” (Foundation “Our Future” with CROS)