Romanian PR agency The Practice was designated, last night, during EMEA Sabre Awards gala, the Eastern Europe Consultancy of the Year.
The Holmes Report, the organizer of SABRE Awards, awarded the title Consultancy of the Year for 19 regional categories, after the finalists were selected from among 200 agencies that participated to Consultancy Report Card EMEA.
“The agency made campaigns that were remarked beyond Romania’s borders (…), campaigns that underlined the quality of the creative work on the Romanian market and the talent of companies like The Practice to deliver big, daring and integrated ideas”, Paul Holmes, CEO Holmes Report Group said.
The agency also received a gold in Automotive for Renault and the campaign made for Olympic Games.
With an integrated approach on communication, The Practice goes beyond the competences and activity of a classical PR agency. Focused on results through creativity, the company is a constant presence on specialized festivals podiums. Among agency’s achievements are: Eastern Europe Consultancy of the Year, Agency of the Year in Romania (2009 and 2012), the first PR from Romania awarded at Cannes Lions (Silver PR Lion in 2010), the only Romanian agency that has a Grand Prix in an international PR competition (EMEA SABRE 2008) and Global Sabre Awards (2011 and 2012). The company is on 13th place worldwide in the top of the most creative PR agencies (Creative Index 2012 by The Holmes Report).