Romania has 101 entries from the total of over 35,000 works entered this year at Cannes Lions, according to official data provided by festival’s organizers.
According to the numbers, Romanian agencies bet most on Media (25 entries) and Promo& Activation (20) and somewhat on Direct (12) and PR (12). Also, there are some entries in Press (8), Radio (7), Cyber (5) and Design (4) and couple for Film, Outdoor, Titanium&Integrated and Film Craft.
A record number of 35,765 entries from 92 countries have been submitted to the Cannes Lions 60th edition.
For a fifth year in a row, the number of entries increased at a steady rate, with an overall growth of 4% this year across 16 different awards categories: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Press, Promo & Activation, Radio, Titanium & Integrated and the new Innovation Lions categories.
As the industry continues to evolve, Cannes Lions entries evolve with it, with work coming from more countries than ever, and the newer categories like Creative Effectiveness, PR and Branded Entertainment showing significant growth (…) Sixty years ago, 187 films were shipped to Venice to be judged by the first jury, and it’s extraordinary to think that in 2013 more than 300 jury members will judge nearly 36,000 pieces of work. But one thing has remained the same over the years: the winners will represent the best of the best, and show the way forward for creativity in our industry.
CEO of Cannes Lions.
All entries can be viewed in the Palais des Festivals in Cannes during the Festival week and, for the first time ever, delegates can attend live judging sessions of the new Innovation Lions category where shortlisted entrants will present to the jury panel.
60th Cannes Lions takes place in Cannes, on June 16-22.