Tom Eslinger, Worldwide Digital Creative Director Saatchi & Saatchi and the 1st Mobile Lions jury president, spoke, at ICEEfest, about the evolution of advertising agencies in the mobile era, “Evolve the species: make it mobile”, and also held an interactive workshop.
His workshop at ICEEfest included a mix between presenting mobile marketing campaigns awarded in 2012 and practical advices to apply conceptualization, planning and production processes for ideas, using mobile channels. The participants worked in teams, together with Tom Eslinger, to find out a mobile marketing solution for a given brief.
During his visit in Romania, Tom Esingler also had a meeting with Saatchi & Saatchi Romania’s team, with focus on the way communication campaigns are connected to the new trends in digital, mobile marketing and innovations.
Tom Eslinger is responsible for digital creativity directions for Saatchi & Saatchi network’s clients. His experience within Saatchi & Saatchi includes developing social media projects, augmented reality or games for clients such as Toyota, Burton Snowboards, Coca-Cola, T-Mobile, Lexus, Visa, Sony Ericsson, Heineken, Novartis, adidas, Cadbury or Procter & Gamble. Tom Eslinger is part of the creative management in the global Saatchi & Saatchi network since 2002.
He won multiple prizes at Cannes Festival, in categories such as Outdoor, Cyber, Media, Direct and Promo for web and mobile. In 2012, he was the 1st jury president at Cyber Lions.