To relaunch cora Romania’s own clothing brand, DDB developed a campaign “with style”. Starting from the promise of the own brand to offer Romanian consumers trendy and accessible outfits, DDB recreated the universe of a design workshop and invited cora’s clients to enter the world of tailoring and materials.
cora is one of the clients dear to us and the relaunch of Influx brand through a dedicated interactive campaign is another step we made together to continue brand’s development. The concept “Style Workshop” is our way of translating Influx attributes in a memorable experience: for the first time, instead of real models, the clothes presented in catalogs stayed on model drafts made after mannequins shapes, and the accessories specific to tailoring were a visual link that gave the reality feeling to the campaign
Managing Partner DDB Romania.
The campaign integrates online and offline. Offline, a Romanian TV host promotes Influx outfits in cora’s catalogs, while activities online include actions on cora’s Facebook page, where DDB launched the app cora Fashion Show. Within the app, fans could choose their favorite outfit model, creating than different selections using Influx clothes.
Fashion bloggers were also involved in promoting the campaign, with 5 women bloggers receiving as gift from cora an Influx article and the dare to create a glamour outfit around it.
The central point of all actions was a fashion parade to launch the entire Influx collection, event during which cora clients were also present