Cannes Lions and Deluxe Entertainment Services Group teamed up to strengthen their dedication to nurturing the creative pursuits of young talent in the advertising and communications industry by implementing Young Lions Masters Series, continuation of the Young Lions Film Competition, for which Deluxe serves as official sponsor.
Young Lions Masters Series, debuting at this year’s Cannes Lions, will bring back the winners of the 2012 Young Lions Film Competition, Livio Basoli and Lorenzo Picchiotti, now working for McCann Worldgroup Italy, so they can revisit their award-winning concept. Deluxe’s well-known creative services brands: Company 3, Beast and Method Studios, will be on-site at the Palais des Festivals providing best in class creative artistry and service to help these brilliant young creative minds take their concept to new levels.
Livio Basoli and Lorenzo Picchiotti of McCann Worldgroup will be the first participants in the Young Lions Masters Series programme developed and supported by Deluxe. Upon their return to Cannes in a few days, they will be challenged to produce and finish a piece of up to 60 seconds for Movember, a non-profit organisation which seeks to raise awareness of men’s health issues by, among other things, encouraging men to grow moustaches for the cause. Movember is the same charity for which Basoli and Picchiotti produced their winning 2012 Young Lions Film Competition project.
Deluxe offers an end to end collective suite of boutique operations, technology innovation, and solutions that delivers inspiration, meticulous service and maximised efficiency to creative artists.
Not only do we understand how important it is to encourage and cultivate young talent, we see this as an opportunity to explore creativity during the most creative of gatherings the industry has to offer (…) With the Young Lions Masters Series, we move beyond concept ideation and see what happens when the best young minds are given access to the innovative artists and technology contained in Deluxe’s Creative Service brands – the best post-production resources available
Chief Marketing and Revenue Office at Deluxe
Deluxe’s Creative Services brands have had the opportunity to work on a number of ground-breaking projects from feature films to commercials, including many that have been honored at Cannes Lions (…) We are pleased to have the privilege to work with the most promising young creative minds in the industry on this unique project and are looking forward to providing our artistry and service to these talented individuals.
President of Creative Services Group at Deluxe.
Young Lions Masters Series participants will have six days to shoot and finish their piece using Deluxe’s Creative Services brands for post-production, including Beast for editorial, Company 3 for colour and sound design, and Method Studios for VFX and finishing. All post production will take place at the Deluxe booth on Level -1 at the Palais des Festivals in Cannes. The final film will premiere in Cannes on Saturday 22 June 2013 and will be used to support the admirable efforts of Movember.
We are really excited to take the Young Lions Film Competition to another level with a high quality production of the 2012 Gold winning film (…) This is a fantastic opportunity for the winning team to really showcase their creative talent
Director of Talent & Training.
Cannes Lions is world’s leading celebration of creativity in communications, was founded in 1954 and takes place every June in Cannes
Material written by Vera Gavrila and Andreea Popescu