GMP Advertising made, for Romtelecom Business Solutions, a campaign to communicate the project “afacereataonline.ro” (yourbusinessonline). The campaign debuted on June 10th and communicates the launch of a new and unique product on Romanian market: a DIY platform that helps Romanian companies to have online access.
The platform allows business owners to develop on their own, in 5 simple steps, websites for their companies, also benefiting of a personalized .ro domain, hosting and tools to promote and monitor the results of their new online presence. “afacereataonline.ro” initiative is a new way used by Romtelecom Business Solutions to bring forward its promise to support Romanian business.
afacereataonline.ro is a project very dear to us, also because it manages to communicate in a less conventional manner a product dedicated to the business sector.
It started one night, on Calea Mosilor, where owners of small businesses with no connection to online received a “.ro” on top of their company signs (…) . A “joke” orchestrated by some creative guys to show how simple is to be online with the new Romtelecom platform
Group Creative Director, GMP Advertising.
The night happening was the 1st stage of the communication campaign and continued, the second day, generating likes both on the streets and online.
The second stage of the campaign aims to send the message to the general public and expands from online communication to TV communication via 2 ads that bet on amusing dialogue.
The product targets mainly the small and medium businesses that don’t have an online presence or don’t invest in online communication or to those that consider complicated creating a website because they lack IT knowledge or a dedicated budget.
The TV ad was filmed with Multi Media Est, with Radu Jude director and Andrei Butica – DOP.
- Romtelecom Business Solutions: Christos Fouskoudis – Commercial Business Operations Coordinating Director, Daniela Dodan – Marketing Expert Research and Marketing Communication, Diana Cazacu – Marketing Expert Research and Marketing Communication, Laura Sandu – Marketing Communication Representative
- GMP Advertising: Mihai Gongu – Creative Director, Ioana Munteanu – Group Creative Director, Cosmin Ezaru – Senior Art Director, Stefan Lungu – Copywriter, Cristiana Belodan – Client Service Director, Andreea Dumitru – Account Director, Simona Miron – Account Manager and George Toader – AV Production Manager