IAB Romania: important efforts to develop online advertising industry

Advertising, Digital & Media

Following the most recent General Assembly, IAB Romania announced the creation of a new category of members, the preparation of the 1st guide of Mobile advertising in Romania and facilitating access to a series of international certifications for online advertising.

Starting June 2013, freelancers, consultants, start-up owners or physical persons can join IAB Romania. The new members have the opportunity to access the newest information and trends in online advertising at national and international level. The members are recognized as specialists and promoted as such in IAB Europe network. They also benefit of discounts for most known events in IAB network and have the access to networking with important personalities of the industry

People interested to join IAB Romania must participate to activities in one of the 5 development directions of the organization: education, financing, research, events organizing or community management. New members don’t have the right to vote in the General Assembly or Management Board and must pay a fee of Euro 200 per year

When it comes of the mobile advertising guide, a work group was created in order to make the guide that aims to some sort of guideline for the mobile advertising industry in Romania.