Delikat, promoted in Romania with a campaign signed by Unilever and Grup Sapte

Creativity, Marketing

Unilever and Grup Sapte developed, for Romania, a promotional campaign for Delikat, offering consumers that buy Delikat products for at least RON 10 the opportunity to win one of the 5,000 instant prizes consisting in Knorr and Delikat products, along with a Tefal tray for oven cooking.

The campaign runs on July 5-21, in the main hypermarkets in Romania. The consumers can also access the website and submit their favorite chicken recipe, with the most attractive and innovative recipes to be included in a special book.

Delikat is present on Romanian market for 40 years while Unilever is active in Romania since 1995.

Unilever is present in Romania with brands from personal care and home cleaning products and food products, such as: Dero, Omo, Cif, Domestos, Coccolino, Dove, Rexona, Axe, Clear, Signal, Delma, Rama, Becel, Delikat, Knorr, Hellmann’s, Algida, Napoca, and Lipton.

Grup Sapte is a BTL integrated communication agency with 14 years of experience on Romanian market. It offers integrated services of sales support, shopper marketing and events marketing. Grup Sapte has in current portfolio clients such as  Beiersdorf, Agricola, Staropramen, Bunge, Agrana, Vel Pitar, Lactag, Zewa, Kraft Foods, Henkel, 3M, Milupa, Kandia, Hochland, NESTLE, Unilever, BIC and Alexandrion Group Romania.