BPN, the newest media agency of IPG Mediabrands in Romania, had a 50% increase of its business in digital in Q1 2013, compared to the same period last year.
In the start of this year, BPN consolidated its team with specialists in digital strategy and performance media, in order to better manage the projects in this area, a move that brought with it spectacular results.
This development in online comes after BPN’s repositioning, that aims to integrate digital and performance media in traditional media and deliver integrated communication strategies.
It is a significant increase of the digital business, we practically are speaking about it being doubled compared to the same interval last year. And this happened mainly because of the expansion of BPN’s digital team. It is noticeable an increased interest of the clients for this area – most underline in their briefs a special accent on digital as part of the communication mix. And that can only make us happy, considering BPN’s team expertise in performance media
Managing Partner BPN.
BPN also won 3 new clients in the start of this year, namely French Commerce Chamber, Veka and Gothaer Asigurari Reasigurari.
German group Gothaer launched on Romanian market in the start of the year, with a campaign made on a creative concept signed by Lowe&Partners, while the media strategy and implementation was made by BPN.
The campaign was intensely communicated on TV, online, press and outdoor. Outdoor also included a special project in Bucharest’s subway network
BPN is the newest media agency of IPG Mediabrands, an agency in continue development that predicts, identifies and adapts to the newest trends and technologies. BPN has offices in 21 countries and works with over 250 clients all over the world.
In Romania, BPN is member of the group of agencies that also includes Initiative, GolinHarris, Seniorhyper, Mobile Works and Medic One.