2activePR took over, starting June, the PR duties for Bergenbier and Staropramen, beer brands belonging to Bergenbier S.A. (part of Molson Coors Central Europe).
The selection of the PR agency that will handle PR for the most important Bergenbier brands consisted in a pitch that included more stages and aimed to test the strategic and creative capacities of the teams involved in the process.
With over 10 years of experience in communicating beer brands, 2activePR will contribute to the communication strategy of the 2 brands with a distinct approach for lifestyle and sport areas and will also be involved in crisis and issue management activities, CSR and developing social media strategies.
Communication within beer industry is a very competitive domain where differentiation made via PR and social media matters more and more. In our pitch presentation for Bergenbier, we creatively integrated our experience’s knowledge on the beer market and we used to the max the sports and events expertise for which we are known. The understanding of the brand and the knowledgeable approach of social media represented the key of success in our proposal for Staropramen. We are happy we won this pitch and we’re prepared for an intense summer
General Manager 2activePR
This summer started intensely for Bergenbier S.A.’s brands. We have very strong campaigns, Friendship conquers Romania in 5 towns, reaching thousands of Bergenbier friends, a new and innovative product, Bergenbier Fresh Grapefruit, a new campaign we develop for Staropramen. We wanted a solid PR agency and 2ActivePR convinced us it has the needed experience, doubled by creativity and energy. We are sure we will make a good team together
Marketing Director Bergenbier S.A.