Wunderman Romania developed a Facebook app for Ford Romania, celebrating 150 years since the birth of Henry Ford also in social media. Ford was the one that set up the basis of building cars in series and the app on Facebook offers Ford Romania’s fans the possibility to find out more about Henry Ford’s life and the way he was perceiving it.
The app is available online until August 15th and aims to communicate the innovations made by Henry Ford among Facebook users.
With this awareness campaign focused on Henry Ford (…), we want to communicate the continuation of the existent innovations at Ford. A key moment of present days is an EcoBoost 1.0L engine made in Craiova
Marketing Coordinator Ford Romania
As Henry Ford liked to say the progress exists only if it’s accessible to everyone, we thought that important information on Ford innovations must be accessible to internet users. Now, 150 years after, Ford doesn’t cease innovating, reason why we make known all successful technologies in the Technology section within the application
Account Director Wunderman.
The team that worked in making the app included Cristina Irod – Group Account Director, Rafaela Moroe – Social Media Manager, Atena Chiper – Manager Digital Talk Wunderman, Delia Mija – Art Director, Ionut Mustata – Digital Group Creative Director, Catalin Cumpanasu – Copywriter from Wunderman and Cristian Prichea – Marketing Coordinator Ford Romania.