Red Apple, Moscow International Advertising festival, launched a new competition category, ‘Indoor Advertising”, in collaboration with Vita Media Group and having as partners RACA and Association In+Out
The entries for the new category are now open.
Indoor advertising is actively growing segment of the advertising market, with key indoor-platforms being the pharmacies, clinics and hospitals, HoReCa, fitness centers, food chains, shopping malls, cinemas, schools, business centers, train stations and airports, homes, veterinary clinics and pet stores.
All entries for “Indoor advertising” category must include the content and design of advertising messages and also specify the placement and what medim was used, from standard bearers of frames, stickers, posters, banners, to non-standard: digital, visual projection, 3D design, aerial display, an interactive graffiti wall with digital capabilities, etc.
The subcategories of this competition are FMCG: Fast moving consumer good (food, alcoholic and soft drinks, beauty and health, audio- and video equipment and other goods), Durable goods (Transport, household goods, equipment, clothing etc.), Human services (Financial services and insurance, leisure, entertainment, culture, education, travel) and B2B (Retailers, stores, media, and other corporate services).
The deadline for entries in this competition is August 23rd and the entry fee is Euro 150 +VAT.