Mid-July, Friends Advertising and a fistful of marketing and programming specialists announced the launch of Marketizator.com, a conversion platform. Just one month after launch, Marketizator.com won the 3rd place in Hamburg and 1st place in Prague during StartUp Rally competition, organized by London based company Leto.
After 6 months of work and an initial investment of Ero 100,000, Marketizator team announces the launch of a conversion platform that aims for 1,000 e-commerce clients by the end of 2014.
The plaform, available at www.marketizator.com, is a conversion tool that aggregates different conversion marketing functions, such as landing page optimization (A/B and multiple options MVT testing), interactions design (segmentation for visitors and creative display) and a strong research component.
We built Marketizator.com starting from our own marketing experiences, that validated the idea that a customized message can increase significantly the conversion rate. We are now in public beta, but, after each meeting with new potential clients, I am more and more convinced that we really have an excellent tool, that e-marketers are expecting and receive with open arms
The 2 co-founders of Marketizator.com, Valentin Radu (previously marketing director at rca-ieftin.ro) and Sorin Tranca (also co-founder Friends Advertising), say that, in certain market situations, the platform can doble the conversion rates of an e-commerce website, a thing that can be proved with the test made until now.
Marketizator.com’s team includes, as co-founders, Valentin Radu – CEO, Ciprian Dragoi – CTO, Bojan Spasic – Creative Director, Nicu Stancescu and Sorin Trancă (the last 3 are also partners in Romanian advertising agency Friends Advertising).
Marketizator was launched in public beta mid-July and can be tested for free. The founders of the platform aim to launch it on the international market in the second half of September, after it will undergo all the needed functionality tests.
StartUP Rally is a marathon that brings together the most valuable European start-ups, investors and specialized public. It is a competition that takes place in 9 European towns: London, Amsterdam, Hamburg, Berlin, Prague, Munchen, Zurich, Vienna and Paris. The initiator of StartUp Rally is the London-based Leto, supported in 2013 by a series of partners such as Deloitte and Innovation Warehouse.