Hochland celebrates 20 years on Romanian market with a campaign signed by Brands&Bears

Ads, Creativity

Hochland is celebrating 20 years of presence on Romanian market with a promotional campaign signed by Brands&Bears. The campaign runs under the slogan “Win prizes, offer joy!” and runs under the umbrella of company’s new communication platform, “Hochland inspires you to create moments of joy for the loved ones” 

The campaign includes a TV ad directed by Alex Maftei, that is built around the innovative mechanism of the promotion: with Hochland, one can win prizes at his choice both for himself and someone dear. This way, 10 winners will receive daily 2 prizes and will be able to bring a joyful moment in someone dear’s life.

The campaign will run starting September to October 27th and includes, besides the TVC, also radio, POSM and online.

The teams involved in the campaign are:

  • Brands&Bears: Creative Director – Cristian Bulfinschi; Art Director – Dan Dragan; Copywriter – Gabriel Coman; Client Service Director – Claudia Mihai; Account Executive – Camelia Moroianu.
  • Hochland: Marketing Manager – Andreea Marincescu; Brand Manager – Catalina Sabadeanu; Brand Manager – Adriana Mihali; Jr. Brand Manager – Corina Banu; Group Brand Manager – Bianca Scumpu; Jr. Brand Manager – Raluca Lovin.
  • Production House: Rollin
  • Online component: Interactions.