Dorna launched “Care for Children” campaign, that aims to help with specialized equipments as many maternity hospitals in Romania as possible. The initiative is developed together with Save the Children Romania, active partner in projects that aim to protect newborns.
The campaign, running under the slogan “Together we can take care of them”, runs between September 15th – December 31st and consists in a collective support: 1 ban from each bought Dorna bottle will go to care for premature newborns.
Children that were born prematurely need all our care and attention. With this campaign, we aim to support both children that were born before term, and their mothers. For them, we are building a safe environment, where they can feel protected and where they can benefit of the best medical care
Marketing Manager, Romania & Moldova, Coca-Cola.
To surprise the best the first moments from premature newborns lives and the importance of quality medical care in their development, Dorna launche “Ilinca”, a short documentary directed by Tudor Giurgiu that surprises the real story of a premature born girl for which home represented, the first month and a half of her life, the interior of an incubator.
In the same time with the campaign and in order to provide correct and complete information on premature births, together with support and advises, Dorna also launched the platform www.grijapentrucopii.ro.